About us
Our mission
To empower millions of individuals to reflect on mortality and find peace of mind as they prepare for this inevitable human experience. While ensuring comfort for their remaining families.
By providing a space for individuals to share what’s in their hearts and assuring them that their words will continue to guide, comfort, and nurture their loved ones as they move forward in life.
The story behind
DieWell was created in 2024 after our founder’s mom, Maria, passed away.
Maria had stage 4 cancer and had been on chemo for 4 years. During that time, all their energy went into supporting her recovery. Conversations about death and other meaningful topics were set aside—until the very end.
DieWell exists to help people like her experience a more meaningful cancer journey—by providing a safe space to reflect, leave memories, and share words that might be too emotional to say in person. While offering closure and lasting memories—both old and new—for their families.
It’s something our founder would have cherished from her mom.
DieWell team
Su Park
Founder
Su oversees all partner communications, fosters user engagement, and drives DieWell and its vision. Having lost her mom in December 2023, she experienced firsthand what it’s like to lose a parent. This experience has allowed her to connect more deeply with those in similar situations and has instilled in her a genuine desire to help them.
Michael Rurka
Head of Product
Michael continually evaluates and reshapes our platform and strategizes to enhance our users’ experience. Over the last 10 years he has worked at the ground floor of numerous startups, allowing him to experience different challenges throughout their growth. Working at DieWell has made him appreciate his loving parents even more.
Salah Mohamed
Head of Technology
Salah integrates the latest technology into our platform to create a seamless user experience. His deep expertise in cross-platform development, combined with his focus on balancing speed and quality, has enabled us to quickly build a functioning MVP with minimal waste. Having lost his dad in early adulthood, with many words left unsaid, Salah is deeply dedicated to providing an unforgettable experience for children facing similar loss.
